Who are we
About
Imagine, Observe, Create
Imagine the perfect image, observe the details that bring it to life, create captivating visuals that tell your brand story.
A piece of history
Fotomatiz was founded in 2008, specializing in architectural, product, and press photography. The agency quickly gained traction, attracting a diverse clientele. As the workload grew, the team expanded, hiring photo assistants, lighting specialists, and post-production editors for larger projects.
In 2013, we broadened our offerings by partnering with a communication agency to create web-based content. Business flourished until the pandemic presented a challenge.
However, thanks to a loyal client base, Fotomatiz weathered the storm and is now back on track, offering a comprehensive range of photography and digital media services.
Why Fotomatiz?
Based in Murcia (Spain)
Murcia’s location places you a short distance from Alicante (the fifth larges airport of Spain) and the world-renowned Costa Blanca. With it’s warm Mediterranean climate with long days and mild winters makes it perfect for photoshoots anytime.
For tailor made still imaging solutions check out our services and send us a request for a quote.
Network & Collaboration
We as photographers often have established relationships with local and national profesionals, and permit holders. Our network can streamline your photoshoot logistics and ensure a smooth, efficient experience.
Connection is Key
Let Our Collaboration & Networking Expert Bridge the Gap for Your Project.
Cultural Connection & Language Fluency
Communication is key to a successful shoot. We understands the spanish culture and nuances, ensuring clear communication between you, your team, and any spanish participants.
We Handle the Details
Focus on Your Vision, We Handle the Details. We offer Communication & Production Support for Photoshoots
Cost-Effectiveness
Travel and location scouting can add significant costs to a commercial shoot. Hiring a photographer in Spain eliminates these expenses, potentially lowering the overall project budget.
Scout for Film or Photo Shoot?
Need a Location Scout for Your Film or Photo Shoot? We Find the Perfect Spot in Spain.
Local Expertise & Unique Perspective
A photographer in Spain brings a deep understanding of the region’s culture, landscape, and lighting conditions. This insider knowledge translates into photos that capture the essence of Murcia and resonate with your audiences.
Commercial photography service for your business
Elevate your brand with high-impact commercial photography designed to capture attention and drive sales. From sleek product shots to authentic corporate stories, we craft striking visuals tailored to your unique business goals.
Present us your project
Sharp, high-converting imagery crafted for e-commerce
Turn your event into a lasting story
Let us create a professional reportage that captures every detail. Get in touch!
Architecture & Spaces
High-impact visual coverage of your office, venue, or real estate projects.
View all our services
Click here to find out more
Learn to See, Learn to Shoot
From the golden light of the Mediterranean coast to dramatic mountain peaks and historic streets, you’ll learn to capture unforgettable moments in breathtaking settings. Guided by experienced professionals, our small-group sessions focus on mastering composition, lighting, and visual storytelling for all skill levels. Experience rich local culture while sharpening your technical skills. Step behind the lens, discover hidden gems, and transform the way you capture the world through your camera.
Learn more about our workshops
Unlock your creative vision with hands-on photography workshops set against Spain’s most stunning landscapes.
Exhibitions
To me, an exhibition is far more than prints hung in a gallery. It is the moment I step into the open to share my personal journey—offering a look at the landscapes, faces, and fleeting moments that have defined my vision behind the viewfinder.
If every photograph is a individual story, the exhibition is the complete novel where they all converge. It creates a meaningful bridge to connect with others, inviting them to see the world through my eyes. Unveiling this work feels deeply intimate, because I am exposing not merely a set of images, but a fragment of my soul and my life’s devotion.
It is within this physical space that my photography truly breathes, encouraging visitors to immerse themselves in the quiet histories and raw emotions frozen in every shot.
That being said,
Physical showcases remain one of the most powerful tools for reaching a fresh, diverse audience—engaging people who might otherwise miss your portfolio online. The curation process itself is invaluable; it forces you to analyze your images with a critical eye, edit thoughtfully, and build a unified visual narrative. Furthermore, displaying your work in a gallery or public setting lends undeniable credibility to your name and bolsters your standing as a dedicated photographer.
The trade-off, however, lies in the investment. Staging a show is remarkably time-consuming and particularly expensive in this region. Because of those steep logistical and financial hurdles, I have chosen to host only a handful of them over the years.
Fotomatiz by Jerome van Passel
Fotomatiz was founded by the Dutch photographer Jerome van Passel. His career began in front of the camera, a sought-after model for youth magazines. But it was behind the lens where his true passion ignited. A camera alway has been his constant companion, capturing life moments, and still has boxes full of travel stories and everyday observations on film.
The year 2003 marked a turning point. Trading analog for digital, he marveled at the instant gratification of the Nikon D100. Leading the marketing team at Cofrusa, a major Murcian food manufacturer at the time, the digital camera’s speed and quality revolutionized his approach. Product photography requests poured in, and soon, the Nikon was traded up for the versatility of Canon’s EOS series, ultimately culminating in the powerful 5D series.
You can read more about my media appearances, exhibitions.
Jerome van Passel on the cover of Taptoe magazine in 1977
Still imaging solutions
Since 2008, he has combined his than award-winning photography skills with a deep understanding of marketing and technology. This unique blend allows him to not only visualize clients visions, but translate it into impactful visuals that resonate with audiences and drive results.
A return to his passion!
After years of leading Fotomatiz, he is thrilled to refocus his energy on documentary and event photography – his creative roots. This shift allows him to offer a more personalized approach, working closely with clients to capture the essence of their stories.
The Fotomatiz name will continue to represent his commitment to high-quality photography, while this new chapter lets him reconnect with the intimate world of documentary and event work.
Go visit our Spanish Website
Want to get to know us better? Head over to our official Spanish website for an in-depth look at our work.
